OT: Ever heard of Brand X?

[icecow]

?

[icecow]

"Knowing is half the battle..."

This is really important stuff. I don't know how else to say it.

And after you figure it out, please talk to others about it too.

please, please

read it twice

FAQ: What is Brand X really about? (article)
(the article beautifully simplified, clearly written, and underwelming)
http://news.zdnet.com/2100-6005_22-5764187.html

ITConversations Podcast about Brand X (can listen directly on computer by clicking one link)
(You will get a lot more out of the podcast if you read the above article first)
http://www.itconversations.com/shows/detail584.html



Also, read this about WIPO (article)
*note: NGO stands for 'non-governmental organization'
http://www.worldchanging.com/archives/003214.html